Bridg

Bridg wanted to increase their online conversions by making their complex selling proposition clear to decision makers. Knowing that first-time visitors would only spend a few minutes on the site, we focused our efforts on two specific pages: Home and Solution. We ran both of them through successive cycles of content mapping, collaborative copy writing, page design, video production and testing. The result is a fluid narrative where each unique section flows into the next, aggregating written and visual information towards a compelling CTA.