Repositioning Juice: The story behind the rebrand
Five years ago, we started Juice with a simple mission: make great websites for startups using Webflow.
Five years ago, we started Juice with a simple mission: make great websites for startups using Webflow.
We were hands-on from day one — designing, building, refining — helping founders bring their ideas to life quickly and beautifully. Over time, we found ourselves working with not just early-stage startups, but some of the biggest names in tech, entertainment, and finance: Upwork, Wiz, Formula 1, LiveNation, Nuvei, and more.
We pushed Webflow to its limits, won awards, earned respect as a top enterprise agency, and built things we’re still proud of today.
But somewhere along the way, something felt… off.
We started to notice a disconnect. We were pouring craft and creativity into our work — sweating every detail — but delivering to clients who just needed “a website, fast.” No judgment. But it wasn’t what we set out to do.
Losing and Finding Ourselves
We’ve always been obsessed with design — the typography, the rhythm, the story behind every interaction, the way illustrations bring personality, and how layout guides the experience. We cared about the vibe as much as the visuals — about creating something people could feel, not just use.
That obsession carried us through hundreds of projects. And in the chaos of building fast, delivering value, and keeping momentum for our clients, we didn’t always pause to ask if the work we were doing reflected the kind of studio we wanted to be.
We were moving so quickly, we forgot to look up.
Then somewhere in early 2024, it finally hit us. We’d built a reputation for shipping beautiful, functional websites — but we weren’t carving out space for the kind of deep, strategic, design-led work we knew we were capable of.
It wasn’t a dramatic turning point. No grand declaration. More like a quiet, internal shift — a refreshment ;) of Juice.
We realized we needed to speak up about what really mattered to us. Creativity. Craft. The kind of design that solves real problems and makes people feel something. Not just for the sake of beauty, but for clarity, resonance, and meaning.
That realization didn’t mean walking away from our roots — it meant building on them with more intention. It meant being bold about what we stand for, and who we’re best built to serve.
Palm trees Orlando
Repositioning Juice
When we started Juice, we positioned ourselves as a Webflow agency. It made sense — we were fast, nimble, and knew how to push the platform well past its limits.
But as our projects evolved, so did our vision. We weren’t just launching sites. We were helping brands define their story, build their identity, and design rich experiences across web and beyond.
At some point, being seen only as a “Webflow agency” felt out of sync with the direction we were growing.
So we redefined what Juice could be — not just a team that builds websites, but a creative partner who can craft brand worlds and develop the platforms to support them.
Today, we’re a creative branding & web agency — one that blends deep design craft with modern development.
Sometimes that means building a bold visual identity or designing a rich content experience. Other times, it’s a marketing site in Webflow — or something more advanced, like a headless CMS in Next.js or a 3D interaction that brings the brand to life.
We still move fast when it makes sense — but the work has evolved. We're not just delivering websites; we're building brands, shaping narratives, and designing systems built to last.
Because creativity doesn’t start with a platform. It starts with a clear point of view — and a team that knows how to bring it to life with purpose.
Introducing the New Juice
When we decided to reposition the agency, we knew the brand had to evolve with it.
This wasn’t just a visual refresh — it was a chance to build a creative universe we could truly live in. Gritty, raw, crafted, expressive, and a little unexpected. A brand that feels human and intentionally imperfect in all the right ways.
We worked closely with our new Creative Director, Pierre, to bring the vision to life. His taste and ability to translate big ideas into something visual helped us shape a system that’s both refined and flexible — built to evolve alongside the studio.
There are nods to our roots in Orlando. A logo that balances play and precision. A color palette that feels bold without being loud. And a visual system that holds space for the kind of work we love to do — with soul, not just style.
Juice T-shirt
What's Next for Juice
This wasn’t about becoming something new — it was about getting back to who we’ve always been.
An agency that leads with creativity. Obsessed with design. Thoughtful about the technology behind it. Focused on doing work that actually matters — to our clients, to their audiences, and to us.
We’re still working with founders and teams who care about the details. Just with more clarity, and a lot more intention.
Thank you for following along with us—we can’t wait to share what’s next.
Jonathan blends business sense with creative instinct, using both to build brands that actually connect. With a background in marketing, design, and leadership, he’s known for spotting clarity in the chaos — then charting the course forward.
He’s most in his element collaborating with smart, curious people and shaping work that feels as good as it looks. When he’s not deep in the details, you’ll probably find him on a basketball court — with a tight handle and a smooth jumper.
Pierre leads the creative team at Juice, where big-picture business goals are transformed into bold, thoughtful design. He’s always pushing the team to explore new ideas and keep their creative edge sharp—that’s how they stay ahead of the curve. For Pierre, collaboration is the best part; watching individual talents come together to create something bigger than any one person could on their own never gets old.
His roots are in hands-on design—sketching, illustrating, getting scrappy before going digital—and that foundation still shapes how he thinks about craft and creativity today. Outside the studio, you’ll likely find Pierre in Paris with a croissant in hand, wandering through museums or planning his next adventure.
Max brings ideas to life on the web, building high-performing, responsive websites in Webflow and front-end code. He’s all about smooth, engaging user experiences—think clean animations with GSAP and intuitive interactions that just feel right. With a background in design, Max bridges the gap between visuals and development, making sure every build feels intentional and usable.
He loves that moment when a prototype turns into something real and interactive—it’s like solving a puzzle with purpose. Outside of work, Max is either biking with his family, jamming on guitar with his son, or slowing things down with a good meal and morning coffee.
As Producer at Juice, Rachael is the one making sure the train stays on the tracks—from kickoff to launch, she keeps the team aligned and the momentum strong. Constantly connecting dots between clients and creatives, she ensures every move is thoughtful and on point.
She’s inspired by people who are all-in on what they’re building—there’s nothing better than chasing a shared vision together. With a background in graphic design, she brings both a creative eye and a deep respect for collaboration to every project. Outside of work, Rachael is either out on the trails with her dog or cozied up with her cat and a good book.
Vlad is a digital designer (and proud coffee addict) focused on crafting websites that are not just beautiful, but intuitive and genuinely enjoyable to use. He lives for turning messy ideas into clean, user-friendly experiences—and yeah, hearing “That’s exactly what I imagined” is unbeatable.
Having grown up loving both art and tech, web design became a natural fit for Vlad, blending creativity with structure in a way that still drives how he works today. Off the clock, he’s usually chasing his daughter around the playground, building LEGO forts, or soaking up the chaos with his family—snacks and laughter included.
In her role as a producer, Maida is all about connecting the dots—translating client visions into actionable steps and ensuring the team stays aligned every step of the way. She works at the intersection of creativity and logistics, making sure ideas move seamlessly from concept to execution.
With a background in marketing and communication, Maida knows how to manage the pressure without losing sight of what matters most—people and relationships. Off the clock, she’s either playing pickleball or relaxing with her cat, Pepper, who definitely runs the show at home.
Dasha is a web developer who loves turning big ideas into clean, scalable websites that actually make sense. With a focus on logic, accessibility, and smooth user experiences, she makes sure everything works just as well as it looks. There’s a real satisfaction she finds in taking messy, complex problems and organizing them into components that clients can easily use and build on.
She especially enjoys the work that isn’t straightforward—the kind that requires digging in, exploring, and finding clarity in the chaos. Outside of code, she's probably at karate, walking with her family, or deep in a good conversation (or thought spiral) about human psychology.
At Juice, Miranda is a designer focused on creating work that’s as thoughtful as it is visually sharp. With a background in print, she brings a strong sense of structure and storytelling to every digital project. She’s all about crafting experiences that feel intuitive, purposeful, and just the right amount of bold.
Whether she’s sketching on paper or refining pixels, Miranda is always chasing that perfect balance of form and function—powered by mate and closely supervised by two very opinionated cats.
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